Grameen Danon Foods Limited wins 'Innovation in Last Mile Distribution' award at the 2nd Bangladesh Retail Awards 2024, organized by the Bangladesh Brand Forum.
Grameen Danon Foods Limited wins 'Innovation in Last Mile Distribution' award at the 2nd Bangladesh Retail Awards 2024, organized by the Bangladesh Brand Forum.
Grameen Danone Foods Limited is the first social business enterprise of its kind in the world.
Considering the high rates of micronutrient deficiencies in Bangladeshi children, Franck Riboud (Chairman and CEO of Danone- 2005) and Professor Dr. Muhammad Yunus (founder of Grameen microcredit bank and 2006 Nobel Peace Prize Laureate), announced the creation of Grameen Danone Foods Limited by combining the expertise of Danone in dairy and the experience of Grameen in micro-credits for deprived populations.
Founded in March 2006, Grameen Danone Foods Limited started its operation with two broad objectives of providing health through nutrition and creating employment opportunities among vulnerable communities.
Grameen Danone has introduced the brand ‘Shokti+’ in Bangladesh, which is the only Bangladeshi brand that provides fortified yogurt in the market. Our products are fortified with iron, iodine, zinc and vitamin-A ; the most essential nutrients which are generally absent in Bangladeshi population’s diet. In order to scale up its impact, Grameen Danone has also introduced fortified biscuits and other food products in Bangladesh to provide nutrition to all the family members.
We contribute to creating direct employment in its eco-system by purchasing milk from the local farmers and creating employability.
Grameen Danone became B Corp ™ certified in 2018 while proving to balance between its profit and purpose.
Source - The Bizman Magazine